Zeughausmesse – Decorative Arts Fair
“The studio was responsible for designing the communication materials for a total of 20 trade fair appearances at the Zeughausmesse. At the centre of the visual communication for the fair was an outstanding work of art, craft or design, which represented the quality and innovative power of the entire exhibition.”
Task
One of the studio's main tasks was to view and select the photographs submitted by the exhibitors. In addition to the criterion of quality, the team attached great importance to focusing on the different trades in the exhibition, such as metal, glass, wood, textiles and ceramics.
This is exemplified by the two trade fair presentations on show: For the first exhibition, the glass works in gold by Alexa Lixfeld were chosen as the leitmotif. They symbolise the high art of glassmaking, combining traditional techniques with contemporary creation. Another exhibition focused on Anastasiya Koshcheeva's birch bark objects. Her works combine old Siberian craftsmanship with contemporary design.
After selecting the motif, the studio designed extensive communication materials such as invitation cards, posters, leaflets, banners and adverts.
The design faced the challenge of being eye-catching on the one hand and emphasising the high-quality character of the exhibition motif on the other. The trade fair's target group consisted of professionals and well-heeled, affluent visitors
In addition to designing the trade fair presentations, the studio also created the logo and corporate design as well as a website for the trade fair during its founding period.
Context
The Zeughausmesse is an annual exhibition for contemporary arts and crafts and design in Berlin. It offers craftspeople and designers a platform to present their work to a wide audience and offer it for sale. The exhibition spectrum ranges from jewellery, ceramics, glass and textiles to furniture and innovative design objects. The focus is on artistic creativity and craftsmanship excellence.
- Services: Design of printed materials, for example: invitation cards, leaflets, posters in various formats | Design of adverts for magazines and newspapers | Design of exhibition signage and banners | Development of a corporate design | Concept and design of the website
- Client: Berufsverband Angewandte Kunst Berlin-Brandenburg e.V.
