UfM Hub for Jobs, Trade and Investment

UfM Hub for Jobs, Trade and Investment

“To stand out from the multitude of other UfM publications, the visual language of the project consistently relies on illustrations.”

Task

The aim of the designed communication materials is to increase the visibility of the “UfM Hub for Jobs, Trade and Investment” project. The Union for the Mediterranean (UfM) project aims to promote employment, trade and investment in the MENA region. In order to stand out from the multitude of other UfM publications, the visual language consistently favours illustrations. The colour scheme of the illustrations is based on the UfM's corporate design guidelines. For events, a roll-up was developed with an illustration for each of the project's three main topics. In addition, numerous digital invitations for events were designed and realised in HTML so that the UfM could send them directly by email. Another task was to create an interactive step-by-step guide that explains the process of applying for funding to organisations in the southern Mediterranean region. This guide was created as an interactive PDF document.

At the centre is an infographic that illustrates the process in eleven numbered steps. The individual steps are named and visualised as icons. For detailed explanations, the user can click on an icon to go to the corresponding next page. Without overloading the main graphic, the design combines clarity with in-depth information.

Context

The MENA region is facing major economic challenges. Unemployment is high, foreign investment is low and regional trade is underdeveloped. The Union for the Mediterranean (UfM) acts as a central platform for dialogue and cooperation between the 43 member states. It promotes the exchange of knowledge between political decision-makers, the private sector and civil society and contributes to the development of the region.

  • Services: Design of e-mail invitations to conferences and events | Design of a roll-up | Development of illustrations | E-factsheet | Guide as an interactive document
  • Client: Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ)