“Conceptual clarity – Economy of design – Longevity of ideas: These are the principles pursued by this Cologne based architects office. In line with this claim, we reworked the logo and Corporate Design. In addition a Work Report presented a selection of their buildings.”
Modest, elegant visual identity
JSWD Architects started 2000 with a small team. Since then the office has grown to over 70 employees.
When the architects moved into a building they built, the opportunity was taken to also revise the visual identity. Their office was given a new, deliberately modest but elegant logo, together with matching company letterhead stationery in a new design. In addition, various Word templates were produced for the client.
In close cooperation with JSWD Architects, the Studio designed a work report. The brochure presents eight of their best architectural projects. The silver-grey brochure has a high quality cover: a project design from the Luxembourg rail station was embossed over the entire cover. Each project illustrated starts with a picture as a double-page spread. The next double page carries a description of the project in two languages, together with a site plan, and a back and white photo of the historical context.
- Services provided Logo | Business cards | Letter-headed paper | hone memo pad | Fax form | Leaflet, 8 pages | Brochure “Bauten, Orte, Schnittpunkte” (“Buildings, Places, Intersections”), 48 pages, German and English
- Editing of the brochure: Archikontext, Proof-reading: Ulrike Kraus, Translation: Michael Keith
- Photos in the brochure: JSWD Architects, Nicole Compère, Christian Richters, Hervé Abbadie, Spirit-of-paris.com