Initiative _Together Digital
“For the SME Digital Centre Berlin, the studio developed a comprehensive communication series on the topic of digitalisation for companies.”
Task
A total of 45 flyers were designed by the studio to convey key information on topics such as the digitalisation of the business model, social media marketing and the use of artificial intelligence in a compact and clear way. The flyers were used as practical guides at information events organised by the SME Digital Centre Berlin and were also available on the association's website. The design comprised three different types of flyers: the checklist flyer allowed companies to assess their own digitalisation needs. The compact flyer offered a concise introduction to the respective topic and was supplemented by specially created data visualisations.
The recipe flyer provided concrete instructions for action. The studio also developed a set of pictograms for this, which conveyed and structured the content in a visually appealing way.
Context
The SME Digital Centre Berlin (Mittelstand-Digital Zentrum Berlin) is aimed at small and medium-sized enterprises in the Berlin-Brandenburg region. The aim of the “Together Digital” initiative is to provide these companies with practical support for their digital transformation.
- Services: Design of 45 flyers, front and back, DIN A5 | Development of pictograms | Design of data visualisations
- Client: Der Mittelstand BVMW e.V., Bundezentrale
