Pan African University,
Institute of Water and Energy Sciences

Setting up the Institute of Water and Energy Sciences in Algeria

Securing a sustainable water and energy supply, and adjusting to climate change are central issues for Africa. The Institute in Algeria has been founded with the aim of creating a centre of education to international standards for graduate and PhD programmes. Germany is a participant in setting up the Institute in Algeria with 20 million Euro. The Institute is part of the Pan African University, which was founded by the African Union. Four other institutes for other scientific fields are being set up in western, eastern, southern and central Africa. More information on the project can be found here.

Developing a communications strategy

The Studio was commissioned before the Institute opened in 2014. To make potential students and teaching staff aware of the new international scientific institutions, the Institute needed a communications strategy. The only element that was already fixed was the logo of the Pan African University; this had already been decided by the African Union, and had to be incorporated.

Corporate Design for the Institute

In a Corporate Design Workshop held in Berlin with Algerian representatives of the Institute and project team leaders on the German side, the basis of the communications strategy was worked out.

With climatic change as the focus, the Institute stands out for its engagement in innovative scientific areas. This desire for innovation had to be reflected in the communications. As Corporate Design colours, blue for water and green for energy were specified. The play with geometric forms emphasises the youthful character of the Institute. The slogan “Advancing Africa” stands inside a green triangle, that is reminiscent of a start button.